Manager, Media Technology: February 28th, 2022 - Current
 
Own the campaign implementation process from beginning to end. Serve as a point of contact for Ad Ops internal teams on trafficking technology and implementation. Daily interaction with internal teams such as Clients Services, Audience Activation/Planning, Programmatic, etc. and external partners to ensure consistent and accurate delivery of all advertising campaigns.
 
Responsibilities include:
Implement and execute Ad Ops initiatives, in line with the agreed strategy, to maintain, develop, and exceed client performance targets
 
Managing and trafficking campaigns in our ad server: Google Campaign Manager (GCM/DCM)
 
QA creative files to ensure that work meets site partner specs and ad server requirements
 
Support teams in preparing and delivering assets to media vendors
 
Troubleshoot tag issues with site and/or ad tech partner
 
Review new media plans and updates with the Media team before trafficking
 
Generate, QA, and troubleshoot implementation of tags
 
Create Double Verify tags to monitor brand safety and ensure that partners are applying when needed
 
Prepare status updates and monitor request, timelines, and deadlines
 
Pull ad hoc reporting to ensure tags are working as expected
 
Work in various systems including Celtra, DoubleVerify, GCM/DCM, Extreme Reach, Paragon, WorkFront, etc.

Implement partner pixels, (i.e. Lucid) as requested by the client or the analytics team.